When Australian Power Equipment (APE) was founded in 2020, co-directors Abby Crawford and Andrew Cockbain set out with a clear vision: to revolutionize the power industry through sustainable, high-quality solutions.
By combining their six decades of experience, they have crafted an approach that not only meets the needs of major projects but also prioritizes environmental and community impact.
The Power of Partnership
Collaboration is at the core of APE’s success. The company has built strong relationships with leading global brands, including cable manufacturer Üntel, MV Containerised substation expert WE Walters, switchgear provider Leistung Energie, and B&D Transformers. These partnerships ensure that clients receive tailored solutions while promoting sustainability and efficiency.
During a recent visit to B&D’s facility in Surabaya, Indonesia, Crawford saw firsthand the company’s commitment to environmental responsibility. From using biodegradable natural ester transformer insulating oil to implementing green infrastructure in their workspace, B&D exemplifies the kind of forward-thinking approach APE values in its partners.
“Working with suppliers that share our values allows us to create solutions that are not just functional, but also sustainable,” Crawford explains. “We’re proving that profitability and environmental responsibility can go hand in hand.”
B&D transformers are in stock.
Delivering Fast, Effective Solutions
One of APE’s greatest strengths lies in its ability to source and deliver critical power solutions with remarkable speed. In an industry where delays can have serious consequences, the company has repeatedly provided expedited solutions that would have otherwise taken months.
“We’ve sourced and delivered vital parts in record time,” Cockbain says. “One client needed a critical component, and within two days, it had been shipped from Singapore and installed. That’s the kind of service we strive to deliver.”
Their “standard” delivery times are also exceptional. They currently are landing B&D distribution and power transformers 5 and 7 months respectively. Mining and tunnelling cable from Untel is sitting at 5 months, and WE Walters custom made substations within 7 months.
Expanding Impact Across Industries
While APE has become a trusted partner in the mining sector, its expertise extends far beyond. The company provides power solutions across a range of industries, from renewable energy projects and agriculture to defence and infrastructure. Whether it’s a solar farm, a poultry facility, or a large-scale industrial site, APE tailors its approach to fit the unique needs of each client.
More Than Business: A Commitment to Conservation
Beyond its commercial success, APE is deeply invested in wildlife conservation. As a Primary Sponsor of Taronga Conservation Society Australia and a Corporate Partner with Aussie Ark, the company plays a crucial role in protecting threatened species. APE’s funding has directly contributed to Taronga’s platypus conservation program, ensuring the survival of one of Australia’s most iconic species.
“Supporting conservation efforts is not just a passion project for us—it’s a responsibility,” Crawford says. “We want to leave a legacy that extends beyond business success and contributes to a better future.”
A Vision for the Future
As APE continues its rapid growth, its commitment to sustainability and innovation remains unwavering. Recognized in the AFR’s Fast Starters list, the company is setting new benchmarks for what it means to be a leader in power solutions.
With a strong foundation of expertise, strategic partnerships, and a dedication to impact-driven initiatives, APE is shaping the future of the power industry—one sustainable solution at a time.
Featured image: Abby Crawford, Teddy Sudwignjo, and B&D team at the Surabaya manufacturing site.
To discover more about Australian Power Equipment, head to the website here.
To read our interview with Andrew Cockbain, click here.