Natio has launched a new children’s range to support a youth homelessness charity.
The well-known skincare brand has announced its partnership with Lighthouse Foundation, who work tirelessly to bring an end to youth homelessness. This new range of products, designed specifically for kids, is only the beginning of journey towards social action. The hope is that this partnership can continue to raise awareness about the issue of youth homelessness in Australia, and contribute towards lasting change.
Meet the companies
Lighthouse Foundation was established more than 31 years ago. Since then, they have been committed to providing shelter and care to young Victorians, on a mission to protect youth who are homeless, or at risk of becoming homeless.
They achieve this through a variety of programs, including sourcing foster carers for vulnerable children who can provide them with love and comfort. They have also established Lighthouse Homes across Melbourne. Designed for those kids who are too vulnerable to be placed in the foster system, these homes are dedicated housing where young people can live with highly trained therapeutic carers and receive the support they need. Lighthouse also partners with the wider community to create a network of people who can look out for each other and remind vulnerable young people that they aren’t alone.
Their new partner, Natio, is a major cosmetics and skincare brand that started in a family garage in 1993. Their range of products is inspired by the beauty of the Australian landscape.
Their new kids’ range is designed for children from toddlers to tweens, and includes dermatologically tested ingredients that are safe on skin.
Both organisations are passionate about this country and its people, making it a great partnership that promises to result in successful change.
The new Natio kids range © Natio
A perfect partnership
As well as launching their kids’ range, Natio have committed a significant cash donation to help support the Lighthouse Foundation. They will be providing children in the care of Lighthouse with products and skincare workshops in the hopes of boosting their confidence and positivity.
According to Manesh Ross, Natio Managing Director, the partnership will hopefully offer these children an exciting and empowering experience.
“Over the years, Natio has supported Lighthouse Foundation and its founder Susan in a variety of ways. This is the first time we are formalising our ongoing partnership and we look forward to integrating this campaign into many facets of Natio’s daily operations,” he says.
This is a sentiment echoed by Lighthouse Founder Susan Barton.
“Natio’s founder Max held the hand of one of Lighthouse’s vulnerable young people at their greatest time of need and his direct support changed this person’s life. We can trust that he, and the Natio team, will continue to hold our hand on the journey to ending youth homelessness together,” she says.
Only the beginning
Already, the partnership between these two organisations is proving fruitful. In fact, last month Natio provided its first skincare education workshop. Held at one of Lighthouse’s Parents and Babies homes, it was all about empowering participants to feel strong and capable in their bodies.
“Together, we will make a difference and care for many more vulnerable children. By spreading the word and inviting a wider group of people to connect as a community, we’re enabling these kids to feel they are loved and belong, because protecting children is everybody’s business,” says Susan.
By engaging the community in the issue of youth homelessness, the hope is that more people will step in to provide support and care for these vulnerable kids. Both Natio and Lighthouse Foundation are committed to bringing an end to youth homelessness in Australia, and believe that this partnership will offer new opportunities for the Aussies that need it most.
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