Elder Abuse is a significant problem in Australia, with research showing a whopping 1 in 6 older Australians are experiencing some form of abuse, whether that be mental, physical, financial, neglect or sexual.

It’s an issue that Age Discrimination Commissioner Kay Patterson says is on the rise. To help combat this alarming problem, Compass, a knowledge hub dedicated to empower older Australians combat abuse, has taken upon itself to scale its efforts to educate Australians by transforming its digital presence.

Thanks to a partnership with two innovative businesses Storyblok and its partner, Grade, Compass has experienced a 7.5x increase in new visitors along with an 8x increase in sessions since the relaunch.

The implementation of Storyblok’s CMS has empowered the Compass team to confidently deliver content and campaigns, driving greater engagement and raising awareness about elder abuse.



About the innovation

This partnership between Storyblok and Grade has empowered Compass, a project of Elder Abuse Action Australia (EAAA) with funding from the Australian Government Attorney-General’s Department, to effectively deliver valuable content and impactful digital campaigns in the fight against elder abuse.

But before engaging with Grade, Compass faced challenges with its website and struggled to provide a seamless user experience for its diverse audience, hindering navigation and content updates. To address these issues, EAAA sought Grade’s expertise to overhaul Compass’s digital presence.

Recognising the need for a user-centric approach, Grade took charge of the project, collaborating with multiple stakeholders and securing crucial Government approvals. The comprehensive solution included:

● Redesigned User Experience: Grade designed and built a user-friendly, mobile-optimised website, enhancing accessibility and ensuring a seamless experience acrossdevices.

● Advanced CMS Integration: Storyblok, an intuitive and cloud-based CMS, replaced the existing platform, simplifying content management and facilitating efficient updates.

● Content Migration and Optimisation: All existing content was seamlessly migrated to the new CMS, with optimised metadata to enable advanced filtering and searching capabilities.

● Cloud-Based Hosting: Compass's hosting was transitioned to a fully cloud-based AWS solution, resulting in cost savings and improved site speed for visitors.

● Enhanced Search Visibility: SEO strategies were implemented to boost search engine rankings, increasing Compass's online presence.

● Ongoing Support and Innovation: Grade established a comprehensive plan for continuous support, maintenance and the introduction of new features.

Remarkable results

The results of this collaboration were remarkable. Compass experienced a 7.5x increase in new visitors along with an 8x increase in sessions since the relaunch The implementation of Storyblok’s CMS empowered the Compass team to confidently deliver content and campaigns, driving greater engagement and raising awareness about elder abuse. Furthermore, Compass gained valuable insights into audience behaviour through advanced analytics, enhancing its strategic decision-making process.

Grade CEO Matt Bachle said, “We couldn’t be happier to see the results that Compass is now experiencing as a result of our collaboration. By leveraging Storyblok, we empowered the Compass team to deliver valuable content and create digital campaigns that raise awareness about elder abuse, directly benefiting elders and the community around them. Having recently been made an official Storyblok partner agency, we look forward to working with Storyblok in the future as we continue to provide our clients with quality, human-centred digital experiences.”


Barry D’Arc, VP or Partners at Storyblok


Barry D’Arcy, VP of Partners at Storyblok, said, “We are proud to partner with Grade in empowering Compass to address the critical issue of elder abuse. Our CMS enables Compass to efficiently manage content, engage users and raise awareness about this important cause. It’s exciting to see the transformation that Compass has achieved.”

Storyblok is making significant headway in Australia, revolutionising the way leading brands like Adidas, T-Mobile and Deliveroo approach content management and digital experiences. To learn more about Storyblok’s collaboration with Grade, find the Compass case study here.

About Grade

Grade is a digital product and venture studio. We solve problems by creating human-centered digital experiences, with a focus on quality and simplicity, that often hides vast complexity and subtlety. We help businesses, brands, and founders realise their product aspirations by investing experience, knowledge, skill, and occasionally capital; creating and enriching their IP, whilst leveraging our own. Through all of this we are guided by ESG focussed principles that inform what we make and with whom. We choose to make good things happen for partners that fulfill our own ESG framework to ensure that our work positively impacts the world around us.

Learn more at grade.net.au


elder abuse

About Storyblok

Storyblok, the content management system (CMS) category leader, empowers both developers and marketing teams to create better content experiences across any digital channel.

Storyblok’s headless CMS architecture enables developers to build anything, publish everywhere, and integrate with any service or technology.

Marketing teams can create and scale content experiences independently using a visual editing interface, collaborative tools and custom publishing workflows. Additionally, businesses can improve digital experiences everywhere with best-in-class performance, personalisation and optimised, omnichannel storytelling.

Leading brands such as Adidas, T-Mobile, Oatly, Deliveroo, and 160,000+ other developers and marketers use Storyblok to create better content experiences that are faster, more secure and built to scale.

See why Storyblok was named the #1 CMS by G2 at www.storyblok.com and follow Storyblok on LinkedIn and Twitter.

To read about another business attempting to make a difference, click here.